Refreshment on the Job
Coca-Cola made this film to promote Coke use on the job. Three main ideas are expressed: (1) Workers must be spoken to in very simple language; (2) Replace bottles in the rack when you're finished with them; and (3) Mild stimulants go well with production. Contains many images of people, especially male and female workers on the job, drinking Coca-Cola; people eating lunch in a variety of industrial surroundings.03:54:35:23 Young woman in 1950s style one-piece bathing suit fluffs pad of beach chair then lays back, disembodied hand gives woman glass bottle of Coca-Cola, woman takes sip from bottle then lays back in chair basking in sun. 03:54:55:03 MS middle-aged man playing horse shoes bends down to pick up horse shore, bottle of Coca-Cola in other hand. 03:55:06:23 Man sitting on steps of house oiling his gardening toils, younger man approaches with two bottles of Coca-Cola, hands man one, sits beside home, they open their drinks, cheers and take drinks. 03:55:31:20 Two 1950s couples eating at picnic table outside, each with a bottle of Coca-Cola. 03:55:49:03 Man walks out of store, probably gas station and rests his bottle of coke on a large antique red Coca-Cola cooler and opens up his map. 03:56:01:01 One woman seated between two men in bleachers watching game, the three cheer then grabs bottles of Coca-Cola.03:56:10:29 MS man gets bottle of coke from antique red Coca-Cola machine, then opens bottle with bottle opener built into the machine, man takes large gulp from bottle; another man approaches machine and gets bottle of Coca-Cola, two men drink together in front of machine; man puts on glasses and returns to factory machine; 3 African-American workers in red hardhats walk past Coca-Cola machines; VS men and women at workplace, mills, plants, offices, walking past antique Coca-Cola machines; man with welding protective mask lifted up standing beside painted sign for Weld Shop No. 7 takes swig of Coca-Cola; woman at typewriter takes drink from coke bottle; man in front of factory machine is handed bottle of Coke; CU molten slab of steel being cooled with water, woman in steel mill wearing protective glasses and red bandana looking over check list on clipboard is handed a Coca-Cola by here colleague, woman smiles and thanks man.03:57:44:04 CU blueprint of machine shop, disembodied hand places red Coca-Cola matchbook on blueprints.03:57:53:00 Foreman shakes workers hand, large molten slabs of steel pass through mill in background. 03:58:01:06 Two men Coca-Cola servicemen in khaki uniforms and caps install antique Coca-Cola soda machine in mill; VS man opens soda machine and inspects machine mechanics; two men lined up to buy Coca-Cola from machine; Coca-Cola route salesman restocking soda machine, man takes Coca-Cola bottle out of machine, opens it, and tests the soda�s temperature with a thermometer, man cleans up trash around soda machine and takes empty bottles; CU sign coke salesman puts on side of machine reads �let�s put �em back in the rack, Mac! Coke is here for you to enjoy. Do your part -- put empties in the rack!�; CU sign shows cartoon disembodied hands placing empty bottles back in rack. VS people at work enjoy sip from Coca-Cola bottle.04:00:57:00 CU rotating neck of Coca-Cola bottle reads �Do your part. Put empties in the Rack. Safety First� with Coca-Cola logo; MS woman reading message on empty bottle, woman puts bottle in rack then puts on lipstick; CU rack wit empty bottles. 04:01:29:07 VS blast furnaces at steel mill; 3 mill workers enjoying Coca-Cola in front of Coca-Cola soda machine; VS male and female workers at work then enjoying bottles of coke. 04:02:52:28 Great shot Coca-Cola salesman backs up large yellow Coca-Cola truck by opening door and looking out behind truck by sticking head out of the truck; side of truck shows hundreds of coke bottles, billboard on back of truck shows man in front of factory drinking a Coca-Cola, text above him reads �Safety First, Work Refreshed,� price advertised 5 cents.
Producer Handy (Jam) OrganizationSponsor Coca-Cola CompanyAudio/Visual sound, color